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• « Friday « June 26, 2009

  1. datetime

     1. {06262009}
     2. {08:17:25 AM}

     content

     1. Digital: Get-Rich-Quick Ads Steal Google's Brand Equity

         

        (Advertising Age)

         
     2. In a world of double-digit unemployment and old-line industries in mid-collapse, here's a sales pitch tailor-made for the times: Get Paid by Google.
        When you create systems that are almost totally automated, lots of well-meaning customers are going to do very well by using your system the right way, and so will scammers, spammers, and con men. But the online and search advertising industries are fundamentally flawed to begin with: generally they're based on traffic, which can be artificially generated in dozens of illegitimate ways. These industries invite all sorts of criminally-minded cretins who are extremely good at inventing ways to game the systems. Why? Because that's where the money is. At the same time, I have to note that this article appears in AdAge, one of the last bastions of the old advertising world, you know the one that's dying a slow death by millions of digital paper cuts, because they can't do things like provide their clients with the campaign analytics that a firm like Google can. Everyone wants to measure the effectiveness of their ads, but few can provide the numbers like Google and other online ad firms. It's not surprising that you'll find an anti-Google piece, here. Google is one of the biggest advertising operations on the planet today, but they don't even need to talk to AdAge, and they probably don't give two squirts about what AdAge thinks. Ha!

     metadata

     1. 
     2. 08:17:25 AM
     3. In a world of double-digit unemployment and old-line industries in mid-collapse, here's a sales pitch tailor-made for the times: Get Paid by Google...."
     4. 

     categories

     1. keywords:
     2. cyberculture
     3. business
     4. tags:
     5. google
     6. text+ads
     7. scams
     8. get+rich+quick

     type

   

• « Saturday « June 20, 2009

  1. datetime

     1. {06202009}
     2. {10:55:54 AM}

     content

     1. Squatters Own 80% of Twitter

         

        (ShoeMoney blog)

         
     2. Quote: "[P]eople are blaming SEOs for this spamming twitter. I think they have the wrong angle one this. These accounts are not spamming. [T]hese accounts are just sitting idle. And have been idle for a long time."
        I'd agree. No one knows what to do with Twitter, but people want make sure they don't miss the big money boat, if it comes along, so those kinds of folks are essentially trying to lock up names.

     metadata

     1. 
     2. 10:55:54 AM
     3. Quote: "[P]eople are blaming SEOs for this spamming twitter. I think they have the wrong angle one this. These accounts are not spamming. [T]hese accounts are just sitting idle. And have been idle for a long time."..."
     4. 

     categories

     1. keywords:
     2. cyberculture
     3. internet
     4. tags:
     5. social+media
     6. twitter
     7. seo

     type

   

• « Monday « June 8, 2009

  1. datetime

     1. {06082009}
     2. {05:52:32 PM}

     content

     1. UP: Review (4.9/5)

         
     2. 1. 
        2. 
        3. 
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        5. 
        6. [ c|b ].rating: 4.9/5 stars (98%)
     3. I don't use this word often, but UP was a delightful little film.

        If one were to create a film that was the paragon of effective and highly-engaging storytelling, this Pixar gem would be the movie. As far as I'm concerned, in terms of narrative quality, this is about as close to perfect as you can get. A movie is a story told with pictures and sound, and with this instant classic, you get nothing but an entertaining, feel-good treat. When you factor in the sumptuous 3-D visual effects, UP is just, well, delightful. (There I go again.)

        And in its near perfection, UP shows that a well-told story can be many things at the same time. It is:

        • A love story
        • An adventure tale
        • A story about a dog
        • A road trip movie
        • A story about a boy looking for his father figure
        • A buddy picture
        • A comedy
        • A drama
        • A story about heroes
        • A story about villains
        • A coming of age story
        • A getting-old story

        ...and a few more things too. These days, it's becoming increasingly rare to leave the cineplex feeling like you got your money's worth. UP may be the remedy to all of the bad movies you've suffered through so far in 2009.

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     1. 
     2. 05:52:32 PM

     3. I don't use this word often, but UP was a delightful little film.